Wednesday, April 25, 2012

Kim Klaver asks: Should you be doing MLM?

Gentle Reader,
Kim Klaver is one of my gurus in the MLM network marketing world.  When she asks a question like this, I follow the clicks to find out what she's got to say.  I'm passing it on to you because I have discovered after 25 years of consuming Shaklee products (my "thing"), I enjoy extraordinary health and would buy the stuff even if I didn't make any money selling it.  I have never built an empire of MLM downline followers.  I still believe these products and the compensation plan is the best out there, with no exception.  I won't even look at other programs.  Nothing could peal me away from Shaklee, not even some of the stupid things they do which I think undermines the effort of the business builder in the field.  I've been enthusiastically sharing Shaklee for 25 years, getting better at doing just that.  I have never given up on the possibility that the next person I talk to is going to want this, too.  How about you?

Should you be doing MLM?

Ponder this and you’ll know -
There are no guarantees of when or even IF you will succeed -
when you start your own business. That includes MLM.
Because. Success depends on many things. And believe it or
not (gasp), some of them are outside of your control.
Experienced entrepreneurs know these two things. Did you?
Steve Jobs didn’t know if anyone else would buy his Apple
computer. He never knew, until they actually did.
Any start up group puts an enormous amount of money
and time into it before they will find out if “their audience”
will buy. Are you in love enough with your mission to
do that?  And be patient while you perfect your marketing
approach?
You cannot know the outcome of your MLM business before you start.
It may be months or years before you make any real income.
You will for sure meet obstacles you never expected. Each day. Often,
many times a day.
Can you live with that?
Is the reason you started your business meaningful enough
to you that you’d keep doing it, anyway?  (Like almost every uber
entrepreneur has said about their thing?)
PS “The money” reason is apparently not meaningful enough for
most, judging by the massive drop out rates. So think of something
more meaningful, something that drives you to jump out of bed
each morning.